The 5G Media Action Group – 5G-MAG – is creating an operational framework for the harmonious and market-driven implementation of 5G solutions capable of meeting the requirements for the production and distribution of audiovisual media content and services.

​5G-MAG is a cross-industry organization gathering stakeholders across the media sector, including content and service providers, network operators, component and technology solution suppliers, equipment manufacturers, R&D organizations, regulators and policymakers.


It is an independent not-for-profit association with its own legal identity, funding, governance, and administrative rules. The seat of the association is in Geneva, Switzerland.

  • Engage stakeholders in the media, automotive and telecom sectors, including broadcasters, equipment manufacturers, terrestrial and satellite network operators, as well as regulators and policymakers.

  • Identify and promote the common interests of the media and automotive sectors in creating a convergent 5G infrastructure, including terrestrial HPHT (high power, high tower) and satellite, in addition to cellular mobile networks, used in a collaborative way.

  • Identify and address the commercial aspects aiming at:

    • bringing 5G broadcast enabled equipment to the market, in particular in smartphones and cars;

    • fast network rollout to achieve 100% coverage of the territory and the population.

  • Contribute to technical standardization and engage with the regulators.

  • Antonio Arcidiacono (Chair) – EBU

  • Stan Baaijens – Funke Digital TV

  • Lars Backlund (Treasurer) – Broadcast Networks Europe

  • Greg Bensberg – Digital 3&4

  • Roland Beutler – ARD / SWR

  • Gerjo Bruntink – NPO

  • Andrey Chernikov – RTRN

  • Jacques Donat-Bouillud (Vice-chair) – France Télévisions

  • Guido Gentile – EI Towers

  • Frank Heineberg – RTL

  • Hyungkyu Lee – LG Electronics

  • Vittoria Mignone – Rai

  • Wim Moortgat – VRT

  • Ludovic Noblet – b<>com

  • Maria Perez – Sennheiser

  • Wojciech Pytel (Vice-chair) – Polkomtel

  • Darius Quenum – CPTNT Bénin

  • Paul Thornton-Jones – BBC

  • Michael Wagenhofer – ORF/ORS

  • Richard Waghorn – RTÉ

  • Lei Zhao (Vice-chair) – Huawei

Elected 16 October 2019.

© 2019. 5G Media Action Group

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