THE 5G MEDIA ACTION GROUP
The 5G Media Action Group provides a framework for stakeholders to collaborate on a market-driven implementation of 5G solutions capable of meeting the requirements for the production and distribution of audiovisual media content and services.
The 5G Media Action Group is a cross-industry organization gathering stakeholders across the media sector, including content and service providers, network operators, technology solution suppliers, equipment manufacturers, R&D organizations, regulators and policy makers.
It is an independent not-for-profit association with its own legal identity, funding, governance, and administrative rules. The seat of the association is in Geneva, Switzerland.
The development, deployment and irruption of new technologies, such as 5G, is one of the key topics around the globe today. While previous generations of mobile technologies established a closed communication universe, new generations introduce a paradigm shift with respect to industry engagement, new services and business opportunities in many market sectors. The global media industry is one of these sectors, where important benefits are expected along the entire value chain.
The vision of the 5G Media Action Group is to facilitate and foster the use of new technologies, such as 5G, in the global media sector, from the CREATION of audiovisual content and services, their DISTRIBUTION across netwoks, and the CONSUMPTION by end users. The 5G Media Action Group strives to enable the markets, thereby creating a win-win situation for all stakeholders along the media value chain.
All stakeholders along the entire media value chain – from production to distribution and consumption – and the ICT sector are invited to join the 5G Media Action Group. The association aims to raise the awareness of the potential of using 3GPP standards, and other related DVB and ETSI standards, in the industry to create a critical mass for business opportunities.
Identify relevant use cases in the global media industry where 5G may be beneficial.
Define the technical functionalities of the equipment required to enable these use cases, including chipsets and user devices.
Estimate the volumes of user devices, chipsets and related required equipment by the global market together with a timeframe for their availability and deployment.
Engage and liaise with relevant stakeholders along the entire media chain, to explain the motivation, understand potential issues, identify opportunities, and find a way to unlock benefits and create added value for all.
The 5G Media Action Group evolves over time, accommodating new activities taking the pulse of the actual deployment of networks and services. Although the 5G Media Action Group does not create technical specifications, it provides a platform to leverage and facilitate standards adoption and monitor activities relevant for the media industry. The 5G Media Action Group also enables a framework to motivate and support the running of trials, and disseminate their results, as it brings together relevant stakeholders under one common goal.
The 5G Media Action Group is organized around a General Assembly, a Steering Group and four Workgroups.
Antonio Arcidiacono (Chair) – EBU
Lars Backlund (Treasurer) – Broadcast Networks Europe
Greg Bensberg – Digital 3&4
Roland Beutler – ARD / SWR
Alan Boyle – BBC
Gerjo Bruntink – NPO
Lorenzo Casaccia – Qualcomm
Andrey Chernikov – RTRN
Jacques Donat-Bouillud (Vice-chair) – France Télévisions
Guido Gentile – EI Towers
Frank Heineberg – RTL
Victor Kueh – Huawei
Hyungkyu Lee – LG Electronics
Vittoria Mignone – Rai
Ludovic Noblet – b<>com
Maria Perez – Sennheiser
Wojciech Pytel (Vice-chair) – Polkomtel
Michael Wagenhofer – ORF/ORS
Richard Waghorn – RTÉ
Elected 16 October 2019.