The 5G Media Action Group – 5G-MAG – provides a framework for stakeholders to collaborate on a market-driven implementation of 5G solutions capable of meeting the requirements for the production and distribution of audiovisual media content and services.
5G-MAG is a cross-industry organization gathering stakeholders across the media sector, including content and service providers, network operators, technology solution suppliers, equipment manufacturers, R&D organizations, regulators and policy makers.
It is an independent not-for-profit association with its own legal identity, funding, governance, and administrative rules. The seat of the association is in Geneva, Switzerland.
The development and deployment of 5G technology is one of the key topics around the globe today. While previous mobile technologies established a closed communication universe, 5G introduces a paradigm shift with respect to industry engagement, new services and business opportunities in many market sectors. The global media industry is one of these sectors, where huge benefits are expected along the entire value chain.
The vision of 5G-MAG is to facilitate and foster the use of 5G technology in the global media sector, from the CREATION of audiovisual content and services, DISTRIBUTION across netwoks, and on to the CONSUMPTION of audiovisual media. 5G-MAG strives to enable the markets, thereby creating a win-win situation for all stakeholders along the media value chain.
The technical features of 5G that are beneficial for the media industry may also be relevant for other industry sectors. Hence, 5G-MAG works to create synergies with other verticals such as automotive, satellite or automation.
All stakeholders along the entire media value chain – from production to distribution and consumption – are invited to join 5G-MAG. The association aims to raise the awareness of the potential of using 3GPP standards, and other related DVB and ETSI standards, in the industry to create a critical mass for business opportunities.
This calls for starting with the following tasks:
Identify relevant use cases in the global media industry where 5G may be beneficial.
Define the technical functionalities of the equipment required to enable these use cases, including chipsets and user devices.
Estimate the volumes of user devices, chipsets and related required equipment by the global market together with a timeframe for their availability and deployment.
Engage and liaise with relevant stakeholders along the entire media chain, to explain the motivation, understand potential issues, identify opportunities, and find a way to unlock benefits and create added value for all.
5G-MAG will initially concentrate on these tasks and evolve over time, integrating other activities aimed at stimulating and supporting the actual deployment of networks and services. Technical standardization work is not conducted in 5G-MAG. However, 5G-MAG provides a platform to leverage and facilitate standards adoption and monitor activities relevant for the media industry. 5G-MAG also enables a framework to motivate and support the running of trials, and disseminate their results, as it brings together relevant stakeholders under one common goal.