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5G MEDIA ACTION GROUP

 

5G Media Action Group (5G-MAG) is creating an operational framework for the harmonious and market-driven implementation of 5G solutions capable of meeting the requirements in production and distribution of audiovisual media content and services.

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5G-MAG is a cross-industry organisation gathering the stakeholders across the media sector including content and service providers, network operators, component and technology solution suppliers, equipment manufacturers, R&D organisations, regulators and policymakers. It is an independent not-for-profit association with its own legal identity, funding, governance, and administrative rules. The seat of the association is in Geneva, Switzerland. 5G-MAG is in the process of being formally established and is open to interested organisations to become members.

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5G-MAG will

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  • bring together the perspectives of all interested parties, including broadcasters, satellite, mobile and terrestrial broadcast network operators, content owners and service providers, network infrastructure vendors and manufacturers of consumer equipment, and consumers;

  • identify and address suitable business cases for 5G-based solutions in both production and distribution of audiovisual media content and services;

  • identify any synergies that exist between the needs of the media production and distribution, telecommunications, transport, public safety, and other vertical industry sectors;

  • identify and address commercial, technical, and regulatory barriers to widespread availability and adoption of media production equipment based upon 5G technology;

  • identify and address the commercial, technical, and regulatory barriers to  bringing converged 5G broadcast/multicast/unicast enabled equipment to the market, in particular in smartphones and cars;

  • develop an implementation framework for a possible collaborative 5G infrastructure, aiming at the introduction of services according to the respective requirements of different vertical sectors;

  • identify commercial and regulatory means by which network rollout may be accelerated to achieve near-universal coverage of the territory and of the population;

  • work with the regulators and policy makers to ensure the necessary regulation;

  • cooperate with technical standardization organisations;

  • enable an open and competitive market for equipment and encourage new features and services;

  • promote benefits of broadcast in the 5G context.

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