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Events

5G-MAG at IBC

IBC 2026 — 11 to 14 September, Amsterdam. Technology demonstrations, Meet & Greet, Future Media Townhall and more. Hosted at the EBU booth, Hall 10.D21.

5G-MAG at IBC 2026

2026

When: 11–14 September · Where: RAI Amsterdam, Netherlands

Open to anybody attending IBC with a Visitor Pass.

Planning to attend? Get your visitor pass — you can use code IBC1467 when purchasing, kindly provided by our host.

Technology Demonstrations at the Stand

Application showcases from 5G-MAG members, live at Hall 10.D21.

Application showcase demo: QoE metrics and analytics for media streaming, powered by 3GPP 5G Media Streaming and CTA WAVE CMCDContributors: BBC, Dolby, Fraunhofer FOKUS, Qualcomm
Application showcase demo: Connected media production under control, powered by CAMARA Dedicated Networks APIContributors: Ericsson, iTEAM / Universitat Politècnica de València
Application showcase demo: TV, radio and emergency alerts to connected devices, powered by 3GPP 5G BroadcastContributors: Big Blue Marble, Bitstem, iTEAM / Universitat Politècnica de València, Fraunhofer FOKUS
Application showcase demo: Mobile media delivery at scale, powered by 3GPP 5G Multicast Broadcast ServicesContributors: BBC, iTEAM / Universitat Politècnica de València, Fraunhofer FOKUS
Application showcase demo: Conversational avatar real-time communication, powered by MPEG Avatar Representation Format (ARF)Contributors: InterDigital, Motion Spell, Qualcomm

2025 in review

Technology demonstrationsAt the EBU stand — member innovations in 5G media streaming and broadcast applications
Future Media TownhallCo-located session, 10:00–13:00
Meet, Greet & EatNetworking event, from 13:00
Head of Technology availabilityJordi J. Gimenez was available for meetings across the Townhall, the main stand, and members' booths throughout the show

Background

5G-MAG celebrated its fifth anniversary in 2024. At IBC, reference tools for media streaming, 5G broadcast delivery and volumetric video are demonstrated alongside members and partners including Fraunhofer FOKUS, InterDigital, Qualcomm and the DVB Project.