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Future Media Townhall

One of the most attended conferences at IBC — connected media applications, blending technology and commercial perspectives through presentations and round tables. Co-organized by 5G-MAG and IEEE BTS.

Future Media Townhall 2026

The Future Media Townhall is back for 2026, focusing on the latest developments and implementation of connected media applications, from both the technology and commercial perspectives. The event combines presentations and a round table discussion, bringing together industry experts to share insights and discuss the current status, opportunities and challenges in the field.

ConferenceIBC 2026
LocationIBC, RAI Amsterdam, E.102 Room
Date & TimeSaturday, 12 September 2026, 10:00–13:00
OrganizersIEEE BTS and 5G-MAG
ParticipationFree of charge with your IBC Visitor Pass
2026 · Upcoming Edition

2026 Programme

10:00, The Intro: WelcomeIntroduction by Samina Husain (IEEE BTS)
Session 1, Media Delivery: Scaling Media ServicesSession Chair: Daniel Silhavy (Fraunhofer FOKUS). Confirmed speakers: Valentijn Siebrands (Unified Streaming), Will Law (Akamai).
Session 2, New Technology: AI, Networks & MediaSession Chair: Frédéric Gabin (Dolby, 5G-MAG Chair). Confirmed speakers: Michael Stattmann (Castlabs), Saba Ahsan (Nokia), Thierry Fautier (The Media League).
Session break: Paper and Demo Pitches at IBCIntroduced by Jordi J. Gimenez (5G-MAG).
Session 3, Video Codecs: Next-G Video CodecsSession Chair: Thomas Stockhammer (Qualcomm). Confirmed speakers: Julien Lemotheux (Orange), Yan Ye (Alibaba Group U.S), Mickaël Raulet (ATEME).
Session 4, Panel Discussion: Fresh UpdatesPanel to be announced soon. Session Chair: TBC. Speakers: shortly confirmed.

Every session closes with Q&A from the audience.

Confirmed Speakers

At 10:00 — The Intro: Welcome

Introduction by Samina Husain (IEEE BTS).

At 10:00 — Session 1, Media Delivery: Scaling Media Services

Next steps in media delivery. Session Chair: Daniel Silhavy (Fraunhofer FOKUS).

Confirmed speakers: Valentijn Siebrands (Streaming Solution Manager, Unified Streaming) — media technology in the rise of streaming; Will Law (Chief Architect - Cloud Technology Group, Akamai) — streaming, scalability, MoQ and more.

At 10:45 — Session 2, New Technology: AI, Networks & Media

Towards autonomous workflows? Session Chair: Frédéric Gabin (Dolby, 5G-MAG Chair).

Confirmed speakers: Michael Stattmann (CEO, Castlabs) — content provenance, authenticity and C2PA; Saba Ahsan (Principal Research Lead, Nokia) — future networks in the age of 6G and AI; Thierry Fautier (Lead Business Strategist, The Media League).

At 11:30 — Session Break: Paper and Demo Pitches at IBC

Introduced by Jordi J. Gimenez (5G-MAG). Speakers: shortly confirmed.

At 11:45 — Session 3, Video Codecs: Next-G Video Codecs

Video codecs towards 2030. Session Chair: Thomas Stockhammer (Qualcomm).

Confirmed speakers: Julien Lemotheux (Senior Standardization Manager, Orange), Yan Ye (Distinguished Scientist, Alibaba Group U.S) and Mickaël Raulet (CTO, ATEME) — insights on next-generation video codecs.

At 12:30 — Session 4, Panel Discussion: Fresh Updates

Panel to be announced soon. Session Chair: TBC. Speakers: shortly confirmed.

2025 · Past Edition · Recap

2025 Programme (Recap)

The Future Media Townhall took place on Saturday, 13 September 2025 at IBC — Meeting Room E.102, co-organized by IEEE BTS and 5G-MAG. Slides are available from the recap posts below.

FMT#1: Towards the on-line-only future of media deliveryFMT#1: Towards the on-line-only future of media deliveryFMT#2: Enabling the immersive media experience for allFMT#2: Enabling the immersive media experience for allFMT#3: 5G Broadcast - ready for launch?FMT#3: 5G Broadcast - ready for launch?5G-MAG Members' Demos and Papers shine at the FMT5G-MAG Members' Demos and Papers shine at the FMT

A range of topics — the transition to online-only delivery, streaming tech, non-terrestrial networks, immersive media, XR and immersive story-telling — were covered, together with a panel discussion on 5G Broadcast with insights from stakeholders with concrete launch plans.

At 10:00 — Insights from the industry, with Q&A

Introduction by Maurizio Murroni (IEEE BTS). Session Chair: Emily Dubs (DVB).

The Future of Media Distribution: Transiting to online and streaming — with Tim Pullen (BBC), Will Law (Akamai Technologies), Joel Grotz (SES) and Glenn Deen (Comcast).

The Future of Media Experiences: XR for Sports and Entertainment, and 6G — with Eddie Drake (The Walt Disney Studios), José Somolinos (Accedo), Frédéric Plourde (Collabora & The Khronos Group), Thomas Stockhammer (Qualcomm) and Gilles Teniou (3GPP SA4 Chair).

At 12:00 — Short break with 5G-MAG demos & paper pitches

At 12:15 — Panel discussion: 5G Broadcast, ready for launch?

With Mohamed Aziz Taga (Rohde & Schwarz), Markus Schneider (Media Broadcast), Johann Mika (Big Blue Marble) and Aytac Biber (Qualcomm).

At the end of the event, attendees joined the 5G-MAG Meet, Greet (& Eat) at Stand 10.D21.

Click any photo to zoom in.