Seamless switching between broadcast and broadband delivery
Klaus Kühnhammer (ORS/Bitstem) and Daniel Silhavy (Fraunhofer FOKUS) provide insight into "Seamless switching between broadcast and broadband delivery" using features implemented in the 5G-MAG Reference Tools.
In one of our previous blog posts we looked into playback of a multicast DASH stream in dash.js using the 5G-MAG Reference Tools. In this article, we go even a step further: Based on the availability we dynamically and seamlessly switch between broadcast and broadband delivery.
A dynamic switch between broadcast and broadband delivery offers many possibilities and advantages. Most importantly:
As a service provider, we can enable/disable broadcast delivery based on consumption metrics while guaranteeing a smooth playback experience for the end user.
In cases in which users are out of broadcast coverage the service continues to operate by falling back to broadband.
It enables personalized ad-insertion by receiving the main content via broadcast and the ad content via broadband.