
The Future Media Townhall, one of the most attended conferences at IBC2025 is back
Stay tuned while we finish the agenda.
Book your seat now for free: https://eveeno.com/fmt26
SATURDAY, 12 SEPTEMBER 2026 - 10:00 to 13:00 at MEETING ROOM E.102
The Future Media Townhall will take place on Saturday, 12 September 2026, and will focus on the latest developments and implementation of connected media applications including both the technology and commercial perspectives. The event will feature a combination of presentations and a round table discussion, bringing together industry experts to share insights and discuss the current status, opportunities, and challenges in this field.
Session Details:
-
Conference: IBC 2026
-
Location: RAI Amsterdam, E Rooms
-
Date & Time: Saturday, 12 September 2026, 10:00–13:00
-
Organizers: IEEE BTS and 5G-MAG
-
Participation: Free of charge for all IBC visitors

Please give us some weeks as get ready
What to expect this year?
AT 10... A TWO HOURS SESSION WITH INSIGHTS FROM AND FOR THE MEDIA INDUSTRY WITH Q/A
AT 12... A SHORT BREAK with 5G-MAG DEMOS & PAPER PITCHES
AT 12:15... A PANEL DISCUSSION ON A BURNING TOPIC
At the end of the event, don't miss the 5G-MAG Meet, Greet (& Eat).

What was the programme in 2025?
Future Media Townhall at IBC2025
Slides available!
SATURDAY, 13 SEPTEMBER 2025 - 10:00 to 13:00
The Future Media Townhall took place on Saturday, 13 September at IBC - Meeting Room E.102
This event is co-organized by IEEE BTS and 5G-MAG.
Slides available!
A range of topics, including the transition to online-only delivery, streaming tech, non-terrestrial networks, immersive media, XR, immersive story-telling were covered, together with a panel discussion on 5G Broadcast with insights from stakeholders with concrete launch plan.
AT 10... INSIGHTS FROM THE INDUSTRY WITH Q/A
Introduction by Maurizio Murroni (IEEE BTS)
Session Chair: Emily Dubs (DVB)
The Future of MEDIA DISTRIBUTION: Transiting to online and streaming
with Tim Pullen (BBC), Will Law (Akamai Technologies), Joel Grotz (SES) and Glenn Deen (Comcast).
The Future of... MEDIA EXPERIENCES: XR for Sports and Entertainment, and 6G
with Eddie Drake (The Walt Disney Studios), José Somolinos (Accedo), Frédéric Plourde (Collabora & The Khronos Group), Thomas Stockhammer (Qualcomm) and Gilles Teniou (3GPP SA4 Chair)
Q&A from the Audience
AT 12... SHORT BREAK with 5G-MAG DEMOS & PAPER PITCHES
Access the summary of demos and paper pitches.
AT 12:15... PANEL DISCUSSION
5G BROADCAST, ready for launch?
with Mohamed Aziz Taga (Rohde & Schwarz), Markus Schneider (Media Broadcast), Johann Mika (Big Blue Marble) and Aytac Biber (Qualcomm)
At the end of the event, don't miss the 5G-MAG Meet, Greet (& Eat) at Stand 10.D21.
Gallery
We are still gathering photos of all the speakers. Thank you for your patience as we get them from IBC.

































